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All you Need to Know about A/B Testing
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A/B testing could be what you need to improve your marketing strategies. With the right A/B testing skills and the knowledge of how to implement the results, it can improve your marketing strategies and procur good results in the long run. So, what is A/B testing? 


About A/B Testing and How it Works 

A/B testing is comparing two variants of a webpage, or any marketing media to determine which one is more successful. The process is conducted by producing two versions of the same webpage or marketing media to different users to determine their reaction to each of...

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The Ugly Face of Discounts and How to Make Them Work For You
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The question of how discounts affect a business is hugely debatable because some vendors feel deals are necessary while others think they hurt their brands. Both of these opinions have merit. Modern-day consumers have come to expect discounts for almost every purchase they make. A buyer can spend hours searching for deals rather than pay the full price for an item. It is why discounts are effective strategies for attracting customers and increasing sales. However, deals have to be structured properly to avoid affecting a company negatively. 


How Discounting is Bad for Business


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